April 28, 2016
The gift
I read a business book years ago called A Complaint is a Gift. The premise is that businesses should look at customer service not as a wearisome task that needs to be dealt with, but as an opportunity to better your organization while potentially creating brand ambassadors. The concept is so stunningly simple that it’s amazing more companies don’t adhere to it. Listen to your customers, admit your error, and graciously fix what’s wrong. This happens so little these days that when it does, customers are blown away and won over, often leaving even more happy with the company than if they’d never had an issue to begin with. “I will stick with this company, because they stuck by me.” What seems like should be a basic human value – treating others well – still clearly needs to be outlined in a business book. It’s a good reminder for all of us, though.
